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YouTube and how it can help improve your company

YouTube is the world’s biggest video sharing site and the third most visited website worldwide. With more than 100 million video views per day across all industries and ages, it represents a unique and...

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Is Facebook a dying format?

There has been plenty of speculation relating to the ‘death’ of Facebook as a digital marketing opportunity for businesses, and as a social media platform in its entirety. So, is there any truth in...

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5 reasons Instagram can improve your sales

With over 150 million users, Instagram is one of the hottest social media platforms for your business to be on. Not only can you connect with a huge audience, projecting your business onto the global...

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Should my business use Pinterest?

Pinterest is a platform that allows you to search and pin to a virtual pin board, but it focuses much more on visual content than traditional bookmarking. You can also follow friends and see, share and...

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How to build a community on Instagram

A successful Instagram account requires not just a few followers, but building a whole community, however this can be easier said than done. With this in mind we have compiled a few tips to help you...

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Subliminal Advertising within the Social Media Arena

Subliminal advertising uses words, images and sounds to appeal to our subconscious mind and can be very powerful within the social media area. From the subtle product placement to a brand-less video,...

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Selling on Social Media – the Do’s and Don’ts

Social media has evolved into a multi-purpose platform where you can now sell your product or service to a worldwide audience. However, it can be easy to come across as unknowledgeable, unprofessional...

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Should we be taking note of Klout scores?

Klout is a social media website and app that uses analysis of your social media interactions to rank its users. It assigns each member a numerical value between 1 and 100, and the higher the number...

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Can LinkedIn improve my sales?

LinkedIn is a social networking site that has been designed specifically for the business community in order for them to create networks of people that they know and trust on a professional basis....

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Tips for managing your social media accounts

In a world where the internet never sleeps it can sometimes seem impossible to keep up with your social media presence, particularly if you have a global business. However, we know that in order to...

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